Hikeobics is a brand that promotes an active hiking lifestyle from Newcastle in the Northern KZN. Hikeobics was established in 2019 with the hope to educate more people about hiking and its holistic benefits. The lovely founder is also a professional Physiotherapist that believes that treatment should go beyond the consultation room. Her treatment motto is, “Injury, recovery, function and a healthy lifestyle. The hikers are a mixture of patients she has treated before, members of the public from different areas of the country and well anybody that wants to experience the experience. Hikeobics incorporates hiking activities, active fun apparel wear, camping, trail running, adventure as well as luxury hiking experiences and more.